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商品編號： GS86 出版日期： 2014/03/18 作者姓名： Marks, Michael;Hoyt, David 商品類別： Marketing 商品規格： 12p 再版日期： 地域： United States 產業： 個案年度： -
商品敘述：
On November 25, 2008, the high-end department store Saks slashed its prices by 70 percent, creating a tsunami in the fashion industry. Years later, the ripples of this action still lingered. This action and its effects provide an opportunity to analyze downstream supply chain management, the impacts of Saks'' price-cutting throughout the supply chain, and the options available to various stakeholders to mitigate the damage.
涵蓋領域：
Brands;Brand management;Brand equity;Inventory management;Pricing strategy;Retail;Supply chain management;Value chains
相關資料：
Case Teaching Note, (GS86TN), 10p, by Michael Marks, David Hoyt
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